THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through activewear that is informed by fashion without abandoning functionality.

Designed by Jodhi Meares the brand has rapidly become the go-to label for fashionable sportswear lovers locally and around the world. THE UPSIDE has grown leaps and bounds since its launch in 2014, it is now admired for its uniquely refined prints, easy sleek style and premium functionality.